So I am new to the adwords world. I am sure most people that dip into adwords become very frustrated, as I am. My website is an online climbing website www.climberism.com my adword keywords are and ad is, # Online Climbing Magazine # Online Climbing News # Online Climbing Articles # www.climberism.com online climbing magazine - quality score 4 and not shown because - # Your keyword isn't triggering ads to appear because your bid is likely below the first page bid estimate. The first page bid estimate approximates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results, based on your keyword's Quality Score and recent advertiser competition. # To prevent double-serving, only one ad per advertiser may appear on a given page per keyword rock climbing magazine - not shown because - # Your keyword isn't triggering ads to appear because your bid is likely below the first page bid estimate. The first page bid estimate approximates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results, based on your keyword's Quality Score and recent advertiser competition. # To prevent double-serving, only one ad per advertiser may appear on a given page per keyword climbing - rarely shown due to quality score rock climbing - rarely shown due to quality score climbing magazine - eligable but at 1.01 and not even on the 1st page Climbing Magazine - ad is showing but with poor keyword relevance quality score 3 and showing on 1.5 average page. all my quality scores are 4-2 - landing pages are in the green and have "no problems" my keywords relevence is "poor" even though I have the keywords in the add and planted all over the landing page. I just don't get it! I am at the point where I am paying $50 + a month and ready to forget google adwords. Any help would be great at this point.
I think you need to look more at the keyword research side of things first cab off the rank. You need to get inside the head of someone searching for climbing info. Head over to Google and type in "keyword external", click on the first result. Now, you need to think like someone searching out information on climbing. Keywords like "rock climbing techniques" , "rock climbing tips" , "rock climbing shoes" , "rock climbing harness" etc and put all these into their own separate ad groups. Then add related keywords into those ad groups. For example" the ad group "rock climbing harness" can have these keywords added in: "rock climbing harnesses" , "harness for rock climbing" , "full body climbing harness" etc. Now ideally each ad group will be sent to a relevant landing page. You don;t want to send everyone only to the home page. If you have a landing page which talks about the "theme" of the ad group, you're becoming more relevant to the user - and this means more relevant to Google, and they reward you with a better quality score. Also make sure you use all three keyword match types: broadm phrase and match
I would never advise a beginner to use broad match. Use broad match for research, when you want to expand your keyword list, and are prepared to watch it like a hawk, run regular reports and put anything innapropriate as a negative. Otherwise, with broad match you can run through your budget very quickly with your ad showing for completely inappropriate queries. There may just be expensive keywords - if you run them for a bit and get a decent ctr, the price should go down. I do agree with ppca.com above me that dividing into tight, closely themed groups, but I'm a fan of the one keyword per adgroup strategy - not everyone is; and write your ad for that keyword - so one adgroup is 'rock climbing magazine' - your ad is for that keyword only - you may also want to consider if your home page is the best landing page for every keyword, or an internal page is more closely relevant.
You need to work on your ad. Not very appealing if you ask me. Boring. Your keywords need to be more specific. "climbing" is not a keyword you should be using and definitely not as a broad match.
I have been trying to work different angles and none seem to have worked thus far. I have tried many different ads, and this is one of the experiments. I am sure a sample campaign is out of the picture, so I'm wrapping my head around what your suggestions are, this is what I understand. Create a campaign with a "MASTER KEYWORD" Like Climbing Harness and below this keyword should be keywords relevant to this "Climbing Harness" like - harness for rock climbing - rock climbing harnesses - harness climbing - ice climbing harnesses - chest harness - Or Rock Climbing Photography climbing photography tips techniques for climbing photography rock climbing photography techniques yada yada.. Let me know if i am on the right track, and any ideas on a campaign for a climbing magazine?
To me, if someone uses the keyword "climbing harness", it means they are looking for a climbing harness. You are selling a magazine. Granted about climbing but it's not a harness. Sure, maybe they would be interested in your magazine. But there are problems. You'll be competing with those selling harnesses and the keyword cost may be more than you can afford. Your landing page will have to be about harnesses or your relevancy will be poor. So that means writing a page in your case for each keyword group, harness in this case. You probably have that already but the problem is converting someone with the mindset of looking for and possibly buying harnesses to subscribe to your magazine. Seems your best keyword is "climbing magazine". This is your primary keyword. Everything else is a secondary keyword. There are surely sites about climbing. Some surely display Adwords. Target them.
I was just checking the navs on the site the OP provided and there are links to certain products including harnesses etc...
The 'climbing harnesses' page says Coming soon and some blog/forum comments about something else entirely...I don't even understand what that page is about. I think you need to go back to first principles and define what your conversion goal is....are you trying to sell something, get subscribers, or just get visitors?