Hi everyone. I'm trying to help a friend with a diving school in Gran Canaria but the search terms are not searched for enough to be listed in Overture/DP Tracker. In additional they are in Puerto Rico, Gran Canaria which is also a popular Caribbean place to dive and of course I can't tell which of the two is being searched for. I would appreciate any advice on how I can determine the best phrases that are being searched for. Thanks
Start with their user logs. They are probably already getting some traffic for terms related to their content. Check how highly they are ranking for those and where necessary try ranking higher for them. Try synonyms for those terms as well.