All you have to do is sign up for Google's AdSense program, for free, and they will place adds directly on your site for products and services related to your site. When someone clicks on one of the ads on your site you will get paid. If the main goal of the ad is to generate clicks so that the user performs some kind of action, a cost-per-click model is more suitable. The type of ad that will ultimately show on your site depends on which ad has the potential to make the advertiser more money. These AdSense are less intimidating than the previous popular banners found usually on the top of the website page, usually in blinking lights with strong colors, but these banners are oftentimes not related to the topic content of the website page visited. AdSense makes this advertising practice somewhat obsolete. And you can make money with AdSense too! It is being used to convert the website content into money. AdSense offers various types of ads. Most of these ads are contextual but some are image-based so take these into account when designing and building your website. An ad that blends well into the content and overall design of a website generates more clicks and conversions. This is a proven fact so use it well to your advantage. Google AdWords offers solutions to web advertisers. Interested businesses may buy ads and Google will in return display the ads on its search engine results pages and on websites that are using Google AdSense, Google's advertising program for web publishers. The difficulty isn't really finding an alternative, it is judging how successful a particular program is and how well that program will fit in with your site style, niche and publication. Some AdSense ready sites are have articles already while for others you have to create content for yourself and others choose content from RSS feeds and from article directories so that the people who visit the site will have a new experience each time they visit the site. You should make sure that you know what you are getting before you decide to buy an AdSense ready site. This means if you have a website on knitting patterns only adverts for knitting will be displayed, the same if you run a website on Lawnmower maintenance, only adverts related to Lawnmowers will be displayed.