What is a good return on a pay per click campaign? For each $1 invested, what amount return would be considered good?
Depends on what you're selling and what a typical conversion rate is for your product. Obviously you shouldn't be spending more than what you're getting back; but beyond that everyone has their own strategy. Depends on how aggressive you are and how much money you have to spend. Some people account return business into the equation; in other words a customer is worth more than one sale. Other people want to be more conservative about it and only get the max return on their dollar.
I think that if you invest $1, you should make back at least $2.00. Advertising is funny, it depends on where you market and what you market. On my website we have good reviews from our members on the quality of traffic they receive from our members. We offer PTC banners at decent prices. My site may be located in my sig. If you would like to try it out I would give you 100 banner clicks for free! Make them worth 1 cent per click. Reply or email me if you are interested. Anyone in this post, or that read this.
So, 1 dollar in 2 or 3 out. What are some of your experiences? Anyone ever make more than $3 out. How many times did you pay $1 and not get a dollar back?
Depends on what you are happy to receive back from it, ROI. If it's alot of work then maybe 20% ROI, if there is not as much work involved, then maybe 10% ROI, but they are the figures that I would be happy about, so people may say they are a bit low and then others may say they would be happy with even less that that.