Great! it means big companies can invest money over it to secure trade dominancy over the web in great way it also help them to create more personalized structure omitting .com completely! Your posts clarified many minconceptions
That way, big companies does not have to worry about protecting/securing their trademarks on every other single extension ICANN release. Lets not forget that type in traffic is nearly obsolete now a days and i rarely see people typing .com at the address bar. The internet is every dynamic and ever growing. Knowledge is ever changing and ever expanding. With (I think it was) 80,000,000 .COM domains out there being used or sitting and the resurgence of extensions like .ORG (12% in the last year or two) and .TV (up 83% in the last year or two) shows that there may be a tapering off trend for the .COM extension. In my opinion .COM is in the beginning stages of loosing its luster. Too many people now know that more generics are better and lets face it with 80 million used, most of the generics are GONE!