when you want to buy a domain, and compare it to the big fishes in the market, the best way to compare a domain, is using the following method: take a white paper, notepad we can say, and write down all the good domains out there in the market, this will turn off the web mastering complicated thinking and self convincing about a domain. You will see how domains look like and maybe you will notice that there are no complicated domains in that white list. when you have a good domain you always fell in love in that domain, this is why it is always important to go ahead and make a plan before any emotions come your way, and always keep looking for the next best domain. by a plan i mean any charesteristics of that white list. lets say you made up a list, and in that list there are .net domain which is popular and in the same niche so u can afford yourself a .net , or the length of characters in the domain. to see how much popular any business is, you can view their alexa rank or using the adplanner tool from google (recommended). you will quickly notice how you will place a domain you think it's good in that list and say to yourself there is no chance in the world that your domain is going to be in that list sometime in the future. so good luck people..in finding your next domain.