Yesterday was my very first day with Adwords and I got around 20 clicks with a 1% CTR. Today, my CTR went went way down to .5%! So far today, I have only received 3 clicks, despite the fact I increased my CPC. What's going on? Is this normal? What can I do to improve this? I know my landing page is pretty good.
Look at your ad copy, is that attracting people? Ad copy has more to do with CTR than your landing page. Landing pages are meant to convert visitors, but before they get there they usually have to click on your ad.
I removed some keywords where no one was clicking on my ad and now my CTR is back up to 1.96%. Is this a good CTR?
It may be too early to say (i'm assuming u havent run your campaign for a week yet), u need to test the market a bit before u can say a keyword/CTR/Ad is working or not working