good conversion rate

Discussion in 'Google AdWords' started by Priti, Aug 30, 2008.

  1. #1
    Hello All,

    What is the good conversion rate (%) in google adwords?
     
    Priti, Aug 30, 2008 IP
  2. Michael T.

    Michael T. Well-Known Member

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    #2
    It depends!It is not the same for every niche or product.

    If you spend $15 for 100 clicks and get a 1% conversion,and if you get $50 commission from that sale then a 1% conversion is good in this situation because you are making $35 profit for every $15 invested.

    But if you spend $15 for 100 clicks and get a 1% conversion,and if you get $15 or even less commission from that sale then a 1% conversion is not good.

    I usually get a 1.6% conversion rate.

    The average is 1%-2% in all niches,but as I said it depends on many factors so it varies a lot from one niche to the other,from one product to the other.

    I have a product that I was just testing and it had a 0.20% conversion rate.

    And that is really a low conversion rate.
     
    Michael T., Aug 30, 2008 IP
  3. liveDesigns

    liveDesigns Guest

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    #3
    This is mainly based on the industry, website layout, and price.
    2% is normal for most but if you really work on your website you can get 5% - 20% depending on the industry.
     
    liveDesigns, Aug 31, 2008 IP
  4. info

    info Well-Known Member

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    #4
    Just calculate your ROI (Return on Investment) and bid accordingly to archive higher conversion.
    conversion ratio changes from product to product. if you are offering free signup offers then it is in range of 20-25%. but if you are selling consumer durable then a low range of 1-2%.
     
    info, Sep 1, 2008 IP
  5. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #5
    You can determine a "good" conversion rate based on ROI. For me, "good" would be anything with a positive ROI.
     
    GuyFromChicago, Sep 1, 2008 IP
    jg_abad likes this.
  6. robertpriolo

    robertpriolo Peon

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    #6

    sales requiring CC info typically have conversion rate between 1% and 3%

    Lead generation where only contact info is required typically have a conversion ratio between 5% and 20%
     
    robertpriolo, Sep 2, 2008 IP
  7. jg_abad

    jg_abad Peon

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    #7
    Totally agree...there is no specific amount or sells which determine the good conversion rate..
    It is totally depends on your PPC spending and how much u earn from that spending... this is what is called return on your investment in PPC

     
    jg_abad, Sep 5, 2008 IP
  8. ncvw

    ncvw Banned

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    #8
    it verys man nothing is going to be the same for example
    my niche

    i spend 60.00 in clicks and make 600.00 :)
     
    ncvw, Sep 6, 2008 IP
  9. PPC-Coach

    PPC-Coach Active Member

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    #9
    QFT..... :)
     
    PPC-Coach, Sep 6, 2008 IP