Hey, I want to buy some books on Copywriting, especially those for IT industry or with examples. Any suggestions?
I normally do not recommend copywriting-themed books to anyone. Most of the time, these books are merely rehashes and rewording of a Sugarman or Caples works. At other times, they advocate less than an ethical approach, and there have been numerous instances where they simply pick up random ideas, compile it, do a little rewording and publish a very choppy piece of 'book'. However, I do make an occasional exception, and while these are not copywriting books per se, I think, in light of your other thread, this will serve you just as well as it did for me. http://www.amazon.com/Poetry-Handbo...=sr_1_1?ie=UTF8&s=books&qid=1275926090&sr=1-1 http://www.amazon.com/Rules-Dance-Handbook-Writing-Metrical/dp/039585086X/ref=pd_bxgy_b_text_c I adore Mary Oliver, and I owe a huge part of my success to her. Her books will provide the foundation for you Anna, and as you delve deeper into the realm of copywriting, I am certain that you will look back Oliver and be just as grateful as I did.
Hi Anna, New guy here. I can't say that i've ever heard of a copywriting book or guide for IT. What specifically would you be writing for? Perhaps you're refering to business to business(B2B) Thales is right... there aren't to many original books on copywriting anymore. At least of the quality she's refering to. Good luck on your search
Hi I have heard of copy writing services but did not know there were any copy writing goods on the market. Certainly can see why you have troube finding them for IT. Why not see if anyone can recommend other copywriting book suppliers and then approach them for what you really want. Are there any other suggestions out there ?