Good Articles about Google Analytics

I am using statcounter as my statistics package. But hearing lots of positive comments about Google Analytics.

So i want to learn the terms/usage of Google analytics. Is there any good articles/tutorials/book chapters about Google Analytics?

Note that i know the basic usage but i assume the fruits of it can be obtained by learning advanced things.. Maybe using with an adwords account, i am not sure..

 

the help section of google analytics will tell you everything you need to know

 

Hit the uni dude

http://www.google.com/analytics/conversionuniversity.html

 

Casperl: http://www.1stsearchenginerankings.com/2006/09/25/an-introduction-to-google-analytics/

It is really only a introduction but after reading it if you have questions post a comment and I will answer them for you. Been using Analytics for a while and love it.

 

Thank you very much for the answers.

I started to read them and i think i got the necessary momentum to learn ga I already started to understand the value of it..

And sure, i will ask questions in this forum again when i found something unclear for me..

 

section of google analytics