I am currently going through John Carlton's Super Writing Express Course. I will be putting together a free report of what I learned. What he's doing is sharing the coolest 3 shortcuts he's mastered in his 30-year career that can help you create your first really good sales message. It's a forum based course where I get a chance to scorepersonalized, one-on-one feedback from John himself and a half-dozen other professional writers (all of them from the SWS official coaching faculty.) Email me if intrested, and I will send it to you @ I will not send you any junk! P.S. The course is still going on for three more days and open for anyone and it's free, let me know if interested.
Hi Alfurman Have to agree with you. I have been watching John's videos myself and they are full of great information.
*shrugs shoulders* To be honest with ya, him, along with this Gary Halbert, and others in that once then circle, are not all that great. I have seen some of Carlton's pages that was riddled with amateur mistakes. Examples: Too much highlighting. Too much underlining. Going on and on and on and on on a sales pitch (know when to shut up, and then hand them the pen to sign).... But some of their stuff could still be good for the ones who know absolutely nothing. Why not just post your thoughts here?
Are you kidding? A lot! I'm one of them. And I can't name names, but after seeing his pages, there has GOT to be! I don't mean to step on your toes. I am just saying I was not impressed at all by the look of his pages, for the reasons I gave. He is just average. There are plenty who think otherwise. Maybe you can get some good out of his "course." I do hope so.
Thanks for your input, Perry Rose. So far I like what I see. I would choose a cleaner approach myself, but it works for him. It's a personality thing at that point, I think. All that matters is, if you get a sale or not. He must know a thing or two to survive in copy for 30 years.
Okay. When you are done, I, and probably others, would like to hear from you on what you think are his best tips. I promise to keep my trap shut. Okay, not really a promise.
I've went through his SWS seminar and it was a pleasant experience. Not the most comprehensive (or efficient) copywriting course ever taught, but good for beginners. Razvan
Alot of the copy written on Carlton's info-product sites isn't written by him. It's written by another copywriter that is part of his organization. John is usually too busy with client copy (he's charging $35K plus royalties these days) to write copy for his own info-products. You can see some of John's copy that he wrote by going to ohpdirect.com Here's one of his pieces that I'm pretty sure is a Carlton original: ohpdirect DOT com / pro.php?sku=LG-77 Hope that helps, Mike
@Perry Rose , did you notice you are the only one on this thread (except for me, of course) to have more than 10 posts. Don't know why these people came along with this strange agenda of popularizing Carlton-God-alone-knows-who .. ?
Well, I don't have an agenda other clearing up a bad misconception. I do not work for John Carlton (and never have) but I do know several copywriters who do. So they keep me in the loop on who wrote each piece as it goes live online. They've asked me to not reveal certain things publicly so out of respect to them, that's what I do. Carlton's organization is a multi-million dollar operation and John rarely writes any of the copy anymore. He's too busy with other aspects of running the business with his business partner Stan Dahl. Hope that helps, Mike