Goals Completed/Unique Visitors in GA

Discussion in 'Google Analytics' started by ALX-VALLEJO, Aug 9, 2011.

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  1. #1
    I can't believe this metric is not available in GA.
     
    ALX-VALLEJO, Aug 9, 2011 IP
  2. Wulkanen

    Wulkanen Well-Known Member

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    #2
    What would be the point of having such a goal? Makes no sense to me.
     
    Wulkanen, Aug 9, 2011 IP
  3. ALX-VALLEJO

    ALX-VALLEJO Peon

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    #3
    Visits should NOT be part of a conversion rate because it takes different users different amounts of visits before they decide to convert. In other words, a visitor who converts after 20 visits is just as valuable as a visitor who converts on one visit. Ergo, the Conversion Rate in GA is not a fair statistic and would be enhanced by Goals Completed/Unique Visitors.

    How does that not make sense?
     
    ALX-VALLEJO, Aug 9, 2011 IP
  4. ALX-VALLEJO

    ALX-VALLEJO Peon

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    #4
    To answer your question, it's called a conversion rate. And it should not be based on the # of visits (as I explained above). It should be based on the % of individuals who visit your site and ultimately convert.
     
    ALX-VALLEJO, Aug 9, 2011 IP
  5. ALX-VALLEJO

    ALX-VALLEJO Peon

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    #5
    Sorry, I should have renamed the thread to "Goal Completed/Unique Visitors"

    I can see the confusion now.
     
    ALX-VALLEJO, Aug 9, 2011 IP
  6. Wulkanen

    Wulkanen Well-Known Member

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    #6
    I thought you wanted to have like goals (achievements) for how many visits you got.
    You never mentioned the word conversions.

    Well, every site has different views on what a conversion is.

    A conversion may be selling a producy, getting a new member, new reader to newsletter, being contacted by a visitor though forms and so on.
    What you're asking would require a lot of backbreaking coding to implement a feature that recognizes a conversion in
    every different form it may appear. Not only from google but also from everyone watning to use it.

    So after all I think it's best if you just do the math yourself. It's not that hard.
     
    Wulkanen, Aug 9, 2011 IP
  7. ALX-VALLEJO

    ALX-VALLEJO Peon

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    #7
    Well Conversion Rates in GA already rely on event tracking so the JavaScript code would not have to be changed. But Google Analytics decides to report Conversion Rates on the basis of visits. Wouldn't you agree that this is a poor way of measuring conversion rates? Based off this metric, two web sites can have completely different conversion rates but have the same success rate of ultimately converting unique visitors. In fact, under this example, the poorer conversion rate would be more favorable because it shows the visitor is coming back to your site for more of what you offer.
     
    ALX-VALLEJO, Aug 9, 2011 IP
  8. ALX-VALLEJO

    ALX-VALLEJO Peon

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    #8
    ALX-VALLEJO, Sep 27, 2011 IP