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Goal flow - false data

Discussion in 'Google Analytics' started by Tal Yaull, Jul 29, 2017.

  1. #1
    Hi,
    SEMrush
    I defined a goal for my ecommerce site including the goal funnel with the list of steps and when checking the goal flow report it shows the final step with a higher number of users then the steps before it.
    For example:
    Step 1 - Shopping Cart - 2.5k 99% of 2.5k
    Step 2 - Checkout - 153 6% of 2.5k
    Step 3 - Checkout Confirmation - 91 3% of 2.5k
    Step 4 (the final goal destination)- Sale Success - 355 19% of 2.5k

    How come the final step number is higher then the number in step 2 & 3?

    Thanks!
     
    Tal Yaull, Jul 29, 2017 IP
    SEMrush