Glossary of SEO terms

corena Peon

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Search Engine Optimization Glossary.
Algorithm. A set of rules that a search engine uses to rank the pages contained within its index in response to a particular query. No search engine reveals exactly how its algorithm works, to protect itself both from competitors and from those who wish to spam the search engine.

Back links. These are links to a website from external sources, including other web pages, directories, and advertising.

Banned. When pages are removed from a search engine's index because the search engine has deemed them to be spamming, or violating one of the search engineâ€™s other rules.

Click-through rate. How many people clicked on a link, as a percentage of the total number of people that saw the link.

Cloaking. The act of serving content to search engine spiders that is different to what normal visitors would see. Search engines will ban you if they find you doing this.

Contextual links. Contextual links are displayed on web pages when the content on the page indicates to an ad server that the page is a good match for specific keywords or phrases.

Conversion rate. The percentage of visitors to a website who buy something.

View these terms on my blog at Full SEO Glossary

Cost per click (CPC).
Cost per mille (CPM).
De-listing.
Directories.
Doorway page.
Graphical inventory.
Index.
Landing page.
Link popularity.
Link.
Listings.
Meta-search engine.
Meta tags.
Meta description tag.
Meta keywords tag.
Meta robots tag.
Natural listings.
Outbound links
Paid inclusion.
PPC. Pay-per-click
Paid listings.
Pay-for-performance.
Paid placement.
Rank.
Reciprocal link.
Results page.
Robots.txt.
Search engine.
Search engine marketing (SEM).
Search engine optimization (SEO)
Search terms.
Shopping search.
Spam.
Spider. See crawler.
Submission.
XML feeds.

The best advice is to follow a good search engine promotion system. Keep track of when you submit your sites and how soon theyâ€™re indexed -- checking once a week is sufficient.

Ranking systems can be confusing and there are often complex factors involved, but you do not need to be an expert in the field to achieve top results. Take a chance â€“ after all, you have nothing to lose. AND GOOD LUCK!