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Global vs. Local Monthly Searches in Adwords keyword tool

Discussion in 'Google AdWords' started by abrodski, Nov 2, 2012.

0
  1. #1
    I'm trying to learn how to use a keyword tool in Adwords.
    Here's what I entered:
    Country- Russia
    Language-Russian
    Desktop and laptop devices
    And the keyword was туры в израиль (tours to Israel in Russian Cyrillic letters) . As a broad match type...
    Now... the results that I got were:
    Global monthly: 60,500
    Local monthly: 40,500
    If I got it right..."Global monthly" means in this context :
    worldwide average monthly searches for this search term in ANY language in any Google search site (google.ru, google.com.ua, google.com, google.fr etc.).
    It's all nice, BUT...
    Then I made an query for tours to Israel in English in the US...And I got:
    Global monthly: 60,500
    Local monthly: 27,100

    That doesn't make any sense to me though!
    How come the total sum (the global) is actually a smaller number than a combined sum of just TWO countries??? (27,100+40,500=67,600>60,500)

    By "any language" they mean a translation of the term into ANY possible language???Or maybe by "language" Google means the language of searchers' operating system? or their browsers' language?
     
    abrodski, Nov 2, 2012 IP