Giving an Ounce of Gold Away Every Month - How to Promote?

Discussion in 'General Marketing' started by mineguy, Oct 9, 2007.

  1. #1
    A client of mine is giving an ounce of gold away every month. you would think it was simple to promote and it is; but I need lots more ideas.

    I have some ideas about how to promote the giveaway but I need more.

    At this point we have a roughly 30-40% conversion rate once people get to the site. So that side seems to be working.

    We have a small budget to work with.

    So, how would you promote the site?

    (And, yes, I would be happy to send some money to people whose ideas we actually use. Not a ton of money but some.)

    The site is ounce-of-gold.com

    Thanks in advance!
     
    mineguy, Oct 9, 2007 IP
  2. rcj662

    rcj662 Guest

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    #2
    I would add the site to Hyip and egold sites. I know thier are egold directories and alot of egold investment directories. I am sure some directories will list it.
     
    rcj662, Oct 9, 2007 IP
  3. mineguy

    mineguy Peon

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    #3
    Great idea! I'll give it a shot!
     
    mineguy, Oct 9, 2007 IP
  4. craiger22

    craiger22 Well-Known Member

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    #4
    I would pay some bloggers to post about your giveaway to gain some awareness
     
    craiger22, Oct 9, 2007 IP
  5. aletheides

    aletheides Banned

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    #5
    Thats pretty sweet. Gold and silver prices are going up up... First, who is your target market?
     
    aletheides, Oct 9, 2007 IP
  6. homebizbuilder

    homebizbuilder Peon

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    #6
    Do a press release and JV with marketers who deal with jewellery products.

    How to find? Check out those websites with jewellery affiliate programs and contact them directly. Ask them if they can JV or sell your advertising space on their websites.

     
    homebizbuilder, Oct 9, 2007 IP
  7. mineguy

    mineguy Peon

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    #7
    aletheides, the ideal target is a person who is interested in gold stocks and might want to invest in an exploration stock. Gold is at a high and it's in the news.

    homebizbuilder, I had not really thought of the jewelery market but it is a natural....thanks!

    craiger22, I have a couple of bloggers lined up and am looking for more. I am thinking of perhaps buying space for a button on selected blogs. My own anchor text plus alt tags thought this is not really an SEO play yet.

    The interesting thing is that if my client sees results this could run for a year or more.
     
    mineguy, Oct 9, 2007 IP
  8. goforhunt

    goforhunt Banned

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    #8
    Email marketing to the target niche of online HYIP and AS and forex/stocks investors.
    I could do good for you.
     
    goforhunt, Oct 9, 2007 IP
  9. MafiaMaster

    MafiaMaster Peon

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    #9
    Like others said, find bloggers. If this is a simple promotion, get in the good with some well known bloggers. Spend some money to get reviews written. Also buy some links for inexpensive so you can start ranking for terms. However, you're going to need to offer more information, I think, if you're going to get a lot of people to sign up. I sell links on my blog, so take a look if you want.
     
    MafiaMaster, Oct 10, 2007 IP
  10. mineguy

    mineguy Peon

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    #10
    MafiaMaster, good suggestion. (though your blog seems to have a PR 0)

    But what I am really looking for is a place which has lots of people who might want to win an ounce of gold and who might be interested in investing in a really smart exploration company.
     
    mineguy, Oct 11, 2007 IP
  11. xxxturn

    xxxturn Well-Known Member

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    #11
    Go and buy some advertising and well known forums like talkgold and MMG and so.
     
    xxxturn, Oct 11, 2007 IP