I'm an online marketing manager with extensive hands-on experience with media planning/buying. I'm looking for extending my knowledge in the following topics: - lead system and landing page analysis and optimization - growth strategies, planning - campaign testing and optimization based on user behaviour - engagement analysis, data collection to support these - future revenue projections based on marketing activities - usability, user experience (data supported methods, not guidelines) I'm looking for recommendations: - extensive expert blogs, individual blog posts - whitepapers - books / e-books available online or via amazon etc. Any advice would be greatly appreciated.
go out there and get your feet wet! Make mistakes, learn from experience and most important = find a good mentor ! good luck out there !