Hi, I just posted on my blog http://www.peomedia.com/blog/2009/12/holidays-sales-booster/ about new tool I created - Holidays Sales Booster. Here is a full post: Boost Sales Page Conversions On Every Holiday If you market and sell your products and services online then you already know how hard it can be to make sales. The reason being is that commonly used urgency calls hardly work these days. The following reasons show you why: Site visitors are blind to action words such as “Today,†or “Now.†There is a possible lack of trust between you and your visitors. Your visitor is smart because he or she knows the price will be the same tomorrow and the day after when they read sales copy that states “If You Buy Today You Will Receive…†or “Get It For A Special Discount Price Today Only…†It would be more realistic to replace outdated and non performing copy with something more realistic. For example: “Thanksgiving Day Special Discount Offer†“Easter Only Bonus Offer†Both of the above clearly state to the visitor that the offer is special only today because “today†happens to be one of the US National Holidays. Therefore the visitor knows fully well the price will rise by tomorrow or else the special bonus will disappear. The problem with either of the copies above is that unless you physically change the sales copy for and after each Public Holiday, chances are you are losing sales! Because of the circumstantial complications to do this by hand most marketers never bother and therefore settle for a reduction in their earnings. To help you overcome this obstacle I have created an advanced PHP tool in my lab. The tool is preloaded with 60 US Holiday dates and will automatically insert an urgency call on each Holiday. Here is what the “Holidays Sales Booster†tool will write for you on autopilot: “Thanksgiving Day Special Discount Offer†“Halloween Special Discount Offer†“Christmas Day Special Discount Offer†“Mother’s Day Special Discount Offer†“Independence Day Special Discount Offer†Here is my sales page on non holiday days: Then on Thanksgiving Day, Nov 26 2009: Then every other day there isn’t urgency call banner on the top of page: Then again on Christmas, Dec 25 2009: etc…etc… Once you set up this system it will automatically display an urgency call on every Public Holiday date throughout the year. If you want to change the banner text or add a discount coupon code you can do this easily by editing the PHP file. For those of you unfamiliar with PHP (can be edited with Notepad) and FTP you might first want to learn about them as my tool will be harder to use. The Holidays Sales Booster tool is great for people who know how to FTP files to their server and edit PHP files to make simple changes. I have preloaded the current version with Holiday dates for 2009 and 2010. You will receive free updates for 2011 at the end of 2010. Script Requirements: You need PHP on your server. Your sales page should be in .php format as you need to insert one line of php code on the top of sales page. As I can't ask you here to subscribe to my list, here is direct download link. Original blog post is here - http://www.peomedia.com/blog/2009/12/holidays-sales-booster/ Thanks, Nikola .