Hi everyone. I run a poorly performing lingerie website, and I was hoping that someone could give me some insight into why , after months of advertising with Adwords, I'm still not getting many conversions. I thought the idea of PPC is that the traffic is more primed than search page traffic, and should therefore, result in more sales? I just don't understand it. I think my prices are reasonable, and I have a unique selling point (a free luxury gift box with all items). I think the website looks okay too. Am I missing something? Any help gratefully received. Here's a landing page. http://www.feminines-lingerie.co.uk/fullfigured/full16.php
If you are getting traffic, but no conversions, after several months, then either your traffic is not relevant to the ads / keywords you are using or your site is not optimized to take advantage of that traffic. There might also be usability issues or shopping cart issues. Install Google Analytics and set up sales as a goal. Then you will be able to see what is happening to the traffic for each keyword, ad, etc. Unfortunately you are using Paypal, which will not allow you to see where you are losing customers in checkout (a common problem). At least you can see how many proceed to checkout vs how many sales you get. Also, I don't see your shipping prices. Post them on product pages and checkout without having to fill in stuff. Also, post your 800 number in clear view on every page. I would never buy from a site without a phone number. You must overcome customer's trust issues. It could be your inventory selection, your prices, shipping costs, anything. Start reading about ecommerce, subscribe to magazines, etc to learn what it takes to be successful.
Ok, first thing your landing page attempts to sell right away and it tries to sell a specific thing. If your keywords are not as specific as the page no wonder why you have a poor conversion rate.
PM me with what key words you are using and the ad you are using. I will give you something to split test and some information on how to design a successful PPC ad.
You may be advertising in the wrong places. Think about it, if all the people who click your ads just want to look at some softcore then that is not the right market, is it? I bet you are missing your real customer base.
I generally beleive to have a sucessful adword campaign you need to have the following aspects correct: - Professional website design so that any visitors on getting to your site would have the confidence to buy from your site. - Good pricing, if your products are too dear to compete then people find the cheaper one on the internet quick. - Relevant keywords. Try to make the keywords in your adword campaign relevant to what you are selling. Too many people have too wide reaching keywords.
you should really looking at your website itself, it really doesn't entice your visitor to click and buy your product. you should create bigger buttons to create the call to action. i really don't think that your site has enough attention to buy the products your promoting. You should take a look at this Cashtactics.net
While there is always room for improvement in design, I don't think the design of this page is all that awful, and it's not the first place I'd look to see why the traffic is not converting. My first question would be about the click-thru rate- do you find that many people are clicking the "add to cart" button and dropping off later on (i.e. the problem might not be with this page but with your shopping cart flow). And I would also look at your ppc campaigns- how relevant is the traffic that you are drawing in? (i.e. if you are bringing in a high volume of searches, but few of these people are looking for lingerie, then it's not doing you much good. You need to select keywords to attract people looking for lingerie). And how well does the wording of the ad match up with what you have on the page? People can get confused and drop off if the page doesn't offer what they are expecting.
the lingerie market is very competitive, but has a lot of potential. It really depends on what you are bidding on and how you are going about your campaign. For this to be successful you will need lots of highly targeted keywords vs just bidding on lingerie or baby doll. Also a luxury gift box is probably not a competitive edge selling point in this market. This buyers in this market are mostly men, so a gift box is not really all that appealing. If you were giving away ipods, then it would be more of an appealing offer, but guys don't really care about a gift box. Depending on how much your daily budget is, others in this industry are experiencing about a $35 CPA and about $150 average order. Many people also do about 100 - 200 sales per day, but again the budget has to accommodate it.
Hi there, Are you targeting your adwrods campaigns to the UK market, asd your website is a UK domain?
I just looked at your website, I would also consider capturing email addresses so you can then email your potential customers. Remember the rule of 7 - you must contact them on average 7 times before you will make your first sale with any customer.
It's keywords and ads that are the problem. You're getting the "pervert" traffic, (and there's a ton of that), but that's not what you want. So instead of bidding on: sexy lingerie You should bid on: buy sexy lingerie online Go a bit more long tail with your keywords and make sure every single one has a "buy" keyword in it. That will weed out the "pervert" traffic and turn your sales up quite a bit.