Is there a way to get the Adwords spider to crawl your site? I've made a few changes to our landing pages and would love to get the bot back on to re-evaluate them. Any ideas?
Ah ok. I'll check in again on Monday and see how it's done. I had a look at another campaign, with frankly mediocre landing pages, and they had 'ok' ratings, but that site had privacy, contact, sitemap etc. so maybe they're important for quality score.
Pages that should always be included are: Privacy Policy Contact Us About Us The most important is Privacy Policy page.
Why is that important for an Adwords campaign though? I appreciate its importance in general but surely that's outside Adwords remit to police that sort of thing?
They are things that Google just for. First reason is that google doesn't appreciate one page sites, they like them to have multiple pages. Second of all, they need that privacy policy there to protect their visitors. And they would much rather send their visitors to a site that follows a privacy policy.
Fair enough. All been added now so hopefully on Monday things will be back to a reasonable level. It's strange though that when I contacted Adwords directly they didn't mention anything about a privacy policy or contact page.