Are there tricks to get more people to sign up for your newsletter? Does having that option on the main page rather than a 'newsletter' page help? How 'bout what you offer. Is offering 'information' not enough, do you need something 'free' and if you do will that make you seem like you're selling too hard? Share some tips? @@
Giving something free is an option. Also you can try to ask them to opt in because you give special promotions and free products to them (as a lottery or something) In any case you need to motivate people to opt in to your mailing list, right?
It kind of depends on how you frame it. Either way, you want to offer something. Maybe you're offering "the REAL truth" behind why product X is a scam. Maybe you're offering a free "3-day mini course in the secrets of X". Maybe you're offering a free eBook. Chris discusses these tactics at length in Day Job Killer, and sets up a bunch of great examples as to how to build a super list. But there's other free information around the web as well, too - just google "get people to opt-in" or something of the like. At any rate, it's about establishing some basic value (information one way or another), and then making it very obvious to the visitor why they'd be missing out if they don't go for it. -T
I have both a newsletter page and also an opt-in form on every page. The amount of opt-ins I get are about half and half...half on my newsletter page, the other half from one of my other pages. I offer at least one freebie for each of my lists. That's the trouble nowadays, you have to sell your newsletter even if it's free. And bribing people with freebies is a good way to do it. Just make sure your newsletter is worth signing up for, or you'll be getting just as many unsubscribes. Also, if you have an information site, you can end each article with "did you like this article? Then sign up...." That really helps.
thanks for the information, interesting that your newsletter page would be half if you have a form on every page
I think they just want more information before they sign up, so instead of just entering their name and email in the form, they go to the newsletter page I link to so they can find out more.
A good Tell a friend script can help, Mike Filsaime is running VFG, and Scott Boulch is offering a free version of the software. You could also offer a valuable PDF with tons of infos, and people will be happy to opt-in. Another way is to set up a one page site just to sell your opt-in. Basically, you should be selling your newsletter like you are selling a product. (after all, a newsletter is a product!) Another way is the $7 secret script. This is one of the best way to build your list right now. You just gave me an idea for my article of the week! Thank you. I will post it here when I'm done. Maybe tomorrow.