I have a pretty popular internation (English) website with 400000+ uniques per month and someone is interested to buy a news placement for his business. This is the first time I am actually interested in doing so as the advertiser fits my content (PC games related). However I have no idea how I should calculate the pricing for such and have no idea if there are some "standards", so I was hoping some of you may have some advice. My website has daily fresh (many) news items so I would say I would make it so his paid news item position would stick, otherwise its on page 2 of the news within a few hours. Impressions on this news area would be 1mln+ per month. I really have no idea and I dont want to give a way to cheap or a way to expensive price as neither would be benefit either party. So any suggestions or tips on how to calculate the price for this kind of placement would be appreciated. Thanks in advance
Go to https://buysellads.com/buy/gaming and look for a site thats alot like yours then see what its selling for you now have a base line.