Hello. I have been writing ads under low competition keywords and have submitted a few to Google which have now been indexed. My question is how come that my ads are appearing lower in the search results than websites that are not even promoting under the keyword that I am? For example I wrote an ad under the keyword "Make Money As A Student" which appears within Google when it is searched for in quotes, but when searched for normally there are results on the first page that don't even correlate to this keyword at all. So why is that? Surely if my ad is targeted at that keyword, it should come above those that don't even have that exact keyword anywhere. Thanks, robinson
Probably because those sites are older, and google respects them more then it respects your site. Whether you like it or not, you are not going to post a few articles and bump older sites out of the way. That is not the way it works. For a site to out rank older, more respected sites, your site is going to need to be at least one year old. When you hit the one year mark, your site might start ranking as good as the older sites. And then, I would not expect your site to out rank the other ones until its 2 years old.
just my 2c. It IS possible to outrank older sites. It happened to one of my sites which was only three months old. In this three month period, I build up like 10000 backlinks to the site.
I've been finding that when I google for multiple words as of late it'll pull in pages that ARE unrelated to ALL the words, in fact, many of the results I am getting don't even have all the words I'm looking for. as an example (I didn't bother to actually search) "Make Money As A Student" without quotes, I'm finding pages for MAKE MONEY but have NOTHING to do with student! In fact, some of these pages I'm getting do not even have STUDENT any place on the site! If BING starts to use ALL the searched for results, then Google may be having a run for it's money!
Do you think Google gives preferential treatment to those who buy AdWords and place their pages higher in search results?
There is no official proof of that... however, I think the answer is YES, even if it's only a teeny tiny boost. But again, I stress, there is no official proof. That also really has little to do with this topic... does it?
Well it does have to do with the topic. It asks how to get to the 1st page. So, as you just said by paying AdWords you can get to the 1st page eventually. Another way to get to 1st page in a saturated niche is viral marketing and link-building but that happens 1 in a 1,000,000 cases.