This question was posted on an internet forum the other day. "Hi everyone, I'm relatively new to IM and I've just finished a website that I was working on for the past few weeks. The web site has a navigation bar on the left and one of the pages has a list of all the articles I wrote. It is a dog website. Now for my question I know that I have to built backlinks to get indexed and achieve good serps. Now do I build backlinks using the web site address that takes the reader to the home page or do I build the links to the various pages found on my website? Any input is appreciated" This was my response: Hi, Both. One easy way to do this is by article marketing. This is what I would do: Find 30 long tail keywords (go here: http://tools.seobook.com/keyword-tools/seobook/) that have between 2-7 searches per day and under a 1,000 results returned in Google for those keywords in quotes (this will work with 50 searches and up to 10,000 results, but the results will be much faster with the first set of numbers). Write 30 articles with the long tail keywords as titles to your articles. In your signature box use 2 of the long tail keywords as anchor text for pages of your website. Example: To learn more about House Breaking Your Dog click here=><a href="http://yourdomain.com/index.html">Long Tail Keyword #1</a> Read more articles here=><a href="http://yourdomain.com/page1">Long Tail Keyword #2</a> For the next article use long tail keywords #3 & #4 (and so on). Submit these articles, one per day for 30 days to Ezine Articles. When the article goes live on Ezine Articles go to http://www.socialmarker.com/ and bookmark your article to at least 10 bookmarking sites. There is more that you can do, but this is a great start. Your site and its internal pages will be indexed quickly. If you do your keyword research properly, you will be on the 1st page of Google for your keywords. Best, Scott