I recently saw a new stuff on Adword Account which I wanted to share with Forum Members. I created a campaign, ads are with status "Under Review" but I am getting impressions. Anybody faced such activity in their account? Please share... I will update with follow for my ads status.. Thanks
Under Review means that you may have your ads showing on Google (only on a limited basis, not all the time) but not on their partner sites. Once fully approved, your ads can show on the partner sites as well as more often on Google itself.
Thanks for your reply. My ads was live but i just changed the destination URL and my ads went to "under review" since 2 days... Well, Google Might take some time to approve but this is the activity i saw for first time in my 4 years of experience.
You should never, ever EDIT an ad if that's what you did. That deletes the original ad and creates a new one. You should pause it and create a new one from scratch. Most ads get approved pretty quickly - instantaneously really by the system. But when the system sees a potential problem, it'll get passed to a human. The time that takes depends on how many ads are in the queue to review. Don't edit or create the same ad, that just puts you back at the end of the queue. It may be your first experience with this but I create many ads in a typical week, sometimes a few hundred. I see this all the time.