SURG is the ticker symbol for a company I am employed by. I've been having issues with getting Google to even list the company's website in the top 100 results for this keyword. The website it need to be linked to is http://tinyurl.com/6zxjtf Would appreciate any help in this issue.
What seems to further compound the problem is the fact that the Google results for SURG are almost all transitioned over to the keyword "Surgery"
See the attached screen shot of my search results for "SURG". Edit: Sorry, I now realize that your actual site is not listed in SERPS. I will look further.
At a glance, your home page does not seem to be optimized for the term "SURG". You should add this to your title tag for starters, and then also use the term in your verbiage and in links to your site from other sites. For instance, your title could read: "Synergetics Inc. | SURG | Microsurgical Instruments"
Google is listing your company's stock details at #1. So, I guess it'd be better to contact them online using Dissatisfied? Help us improve Link at the footer of the search result page.