what seems to be the problem, most of my ads have between 5-7 quality score, today so far i have had 15 clicks and my best performing keywords, one with 11% and the other one 4% ctr and 4,434 impressions!! and still getting clicks often, but the thing i'm only on a small budget of $20 a day. Does it matter how much budget a day you're on for ctr.I don't understand what i'm doing wrong and what will it take to start getting sales. My budget is just about depleted.
First of all - your CTR is AWESOME!!! Seriously mate, many people would give A LOT to get a CTR of 11% - you must be a hell of an ad writer! But about getting no sales - you should consider giving a serious look at your website and its 'ability to sell'. I suggest you to post your website in the review section of DP to get a few pointers. If you do that, please also hit me a PM with the link to the thread and I can have a quick look as I've been doing affiliate sales quite a bit. P.S. Your budget has nothing to do with your CTR.
that 11% is only with one keyword, the other keyword is 4% but overall ctr with my clicks and impressions is 0.16%, that's under campaign performance, i don't know if that is a different or not factor from individual keyword ctr
You CTR determines (to a big extend) your Quality Score which is pretty low, 7 is ok, but 5 is bad. 0.16% CTR on campaign level is extremely low. First step: Improve you landing page, conversions depend on it, although you can only really tell how good or bad it is after a few hundred clicks. Second step: Make sure landing page matches the promises made in the ad. Nothing worse than offering yellow widgets and only having red shoes. Third step: Weed out the poor performing keywords, take the good performing ones and try to expand from there (variations).