As we have at least one ninja on these forums I thought I'd share this here (and here): You can create your own animated ninja and I reckon it's a great example of how to get a lot of natural back links virally.
Why is it called TOPS30 instead of TOP30? Are we just speaking bad english or am I missing something?
That's a DP legend, if you dig (no pun intended) deep enough all is revealed. We did have a OO7 argument about it at one point.
The code it generates by default links back to the site and it makes it really easy for you to post it in a forum (this thread has created at least 4 unrequested link backs). It also the sort of thing that is fun that people will link to naturally.