Getting a simple response from a email campaign

Discussion in 'General Marketing' started by Fernando Santos, Nov 28, 2014.

  1. #1
    Greetings to all of you!

    First of all let me start by apologizing if this isn't the right place to post my question, but after analyzing the options i had it seemed like the correct place.

    At the moment, on the company i work for i am preparing an email campaign that will be sent to around 150 prospect contacts. Basically what i want is to get a reply from the prospects that are interested on receiving additional information about my companie's products.

    I've been analyzing several ways to do this but none seems to do the job right. Here is my status:
    - I'm thinking about using an embed button on the email saying "contact me" and use an hiperlynk on the button with the "mailto: action". This solution seemed ok if all of my contacts were using outlook. But if they are using a web solution or they aren't using any client email at all, i think i can have a problem.

    - The second solution i thought about was using a emailing tool that the company uses which allows embedding forms. This solution would oblige the receivers to fulfill 2 or 3 fields on another page which seems not to be the best solution at all. I will surely have interest loss if the prospects have to jump to another page and fulfill some fields. Specially because i don't want to get their emails, i just want them to tell me if they want to receive additional information or not.

    What do you guys think would be the best solution for my problem??

    Thanks in advance!
     
    Fernando Santos, Nov 28, 2014 IP