Hi I am a customer of getresponse.com, and I use them for managing my email list. I noticed that they offer "leads generation". They sell 500 leads for about $300. Here is the page: http://www.getresponse.com/leads_offer.html My question is: does this work? Do these 'leads' really convert? I plan to send the leads to an ebook purchase page, and I get about $30 per sale, so I really need 10 conversions to make up the cost.. which is like 2% conversion (i think). Has anyone tried this? Do you have any insight? Thanks Zach
I wouldn't do it. 2% is pretty good I think, so are you sure you can reach that? If not, you're gambling. And I've just read that leads from Co-Registration are bad.
hey, I am in the lead generation business for payday. You definitly should NOT do anything like that. The best thing is to generate leads from ppc, or seo.
Hey zachbb, to answer your question "I plan to send the leads to an ebook purchase page" no, that won't work, because these are "cold" leads to you. What means they don't know you, so why would they buy anything from you on first contact. For them you would be considered a spammer if you tried. What you need to do is to "warm them up" - until they know you. Get the idea?
Don't do it. This is like getting untargetted traffic to your site. You don't want it. You want interested traffic who might be interested in clicking the ads on your website.
But they are supposed to be "targeted" leads which sign up for your email list after seeing your ad...
If you have a great product for sale, know how to write ad copy, and how to develop a solid relationship with your customers then I'd think 'go for it'... paying .30 to .45 per active lead versus blowing .10-.50 cents per click off of PPC or some network, hoping for a lead seems an effective way to drum up business...
Zach, it seems, you are already working with email list, so you must already have experience, how many people from your list turn in your customers, no? And when you have those new leads, you should get more out of them as only that one ebook sale. If you think only about that sale, you leave much money on the table. One customer is not good for one sale but for potential multiple sales, in the best case a lifelong customer. You need to think about small price sales to get more customers, and after that you can upsell. And always have a high prize backend product to offer.