How would you like to multiply the amount of readers you have? Okay, here it is (and it is surprisingly easy). This is leaveraging at its best: 1. Find another blog owner that is NOT in direct competition with you. 2. Make a proposal to them that will be beneficial to the both of you. The proposal will include you presenting their product (or whatever makes them money) to your viewers in exchange for them to do the same for you. This brings in all of their traffic to your site and the same for the other blogger. 3. Make sure that this "joint venture partner" you have is within the same scope that you are in. You don't want to trade with someone else that has only 20 readers. In other words, be picky!