In referencing a campaign to obtain links is the essence that can popularize a site. This strategy of obtaining the link called Netlinking, there are a multitude of ways to carry out this mission. Possible solutions Directories Presentation: The directories are probably tools for obtaining links the most popular. They are known to almost all webmasters and beginners there are plenty on the web. Type: This is usually the home pages of sites that are referenced on the directory. The deep pages are very often denied, but there are some directories that are the exception. Information: The advantage of this solution is that there is something for all tastes. There are general and thematic directories, small and large sites, directories and automatic validation of others to manual validation, links back can be mandatory or optional ... Forum Presentation: The forums are good tools to seek help on internet. The community on this type of site answers questions and problems. It is often frowned upon to ask a question that has already been asked very often, which has the effect of giving the impression of a community closed to new members. Type: They can bring popularity to a site through links present in the signatures of members. It is also possible to address a topic by posting a link to his site (if the answer is). This case provides a relevant and natural. Information: Answer questions technical advantage to gain notoriety on a particular theme. It should nevertheless be wary of the NoFollow attribute that some forums are in place to prevent abuse. Blog Presentation: With the development of internet blogs continue to grow. Although initially there were only a few big platforms that offered to create a blog, there are now powerful software and intuitive to use (one of the best known is WordPress). Type: These blogs are proving useful for leaving a comment it is often possible to leave the address of its website. When there is no "nofollow", by just writing a comment for a minimum relevant as it is published and thus there have a link back. Information: This media is used by companies who want a large amount of link. Unfortunately, some agencies post messages really relevant or useful little scripts to generate a message or copy a previous message. This disadvantage to make bloggers more cautious about accepting links. Digg-Like Presentation: Digg-Like are platforms for sharing links recent quality. Each time a link is added, the members of Digg-Like may vote for him if they consider quality. The most popular links can be found in popular homepage of Digg-Like but is quickly forgotten when the other links later take their place. The audience for this type of site usually consists of blogger and computer enthusiast. The public is quite limited and not generally consists of lambda user. Type: Obtaining links is primarily reserved for blog articles recently published. These blogs should generally have a theme that can be understood by everyone. A blog dedicated to oyster farming very difficult to find a place on this type of site. The article should have value added to have a better chance he has appreciated the community site and thus be put forward. Information: The strength of Digg-Like resides in the provision of direct visitor for a short period. Because the type of visitors mainly consists of blogger, this is a good way to propel a campaign Linkbaiting. Do not forget that the links are fast disappearing in the vastness of the archives and become hardly detectable by search engines. So even a search engine happens to find an old link, the archive page is so unpopular that it is too little interest for referencing. Bookmark Presentation: The bookmarks are tools that can save their favorite pages online to find them quickly. Sharing generally allows other members of the same site to find links. Type: The bookmarks will usually give a link to a homepage or a page that has value added. Beware because some directors refuse to bookmark a member saves all links from its site. Information: It is very important to be careful that the correct bookmark is visited by search engines. Some sites do not disclose bookmark favorites of their members and this has then no interest for referencing. Press Releases Presentation: The Press Releases sites allow to publish information about a company or a website. These sites are fairly recent, but it grows slowly. Type: These are mainly commercial sites that use press releases to communicate. It is very rare for a small personal website, a blog or a forum is useful type of site. The enormous advantage of some of these sites is that it is possible to insert multiple links in the description. This improves the visibility of pages deep. Information: This media is excessively used by webmasters and marketing manager who copy and paste the same content on multiple release. We must therefore beware of duplicate content that is present on this type of site. Wiki Presentation: A wiki is a tool to facilitate collaborative authoring articles. The best-known wikis is undoubtedly the encyclopedia Wikipedia, which uses the platform to create Wiki called "MediaWiki". Type: Some wiki willing to add links DoFollow. The links are major interest to be relevant vis-Ã -vis the theme. Information: There is unfortunately little wiki, so it's more complicated to find a wiki that does not use NoFollow. must know that MediaWiki is not the only wikis platform. Social Network Presentation: Social networks are becoming increasingly present on the internet and are becoming more important for users. Community networks become powerful and highly visited. Type: It is sometimes possible to add a link to its website which will usually present on the sheet member. In general there is a link where it is not possible to change the anchor. Information: Beyond the interest of obtaining a link indexable by search engines, these tools can help to obtain a direct visitor traffic so important. FFA Presentation: The FFA (Free For All) sites are without real content which has a huge list of keywords on the homepage. This list can be likened to a cloud of tags. Type: Enrollment in a site is very easy. Often the link to the homepage of the site is used. Information: The interest is very poor. This improves very little optimization, the input of visitors is low and to top it all email addresses collected during registration are often spammed. Partnership Presentation: The development partnership is a concept very attractive on the net. When two sites have a theme similar or complementary they can advertise each other. Type: The more often a partnership allows for a link exchange partner via a page. Sometimes a quality partnership is announced on the blogs of the two websites, especially if it involves enterprises. Information: This technique is especially suited for field referencing is also more particularly a method of marketing that can give visibility to two complementary activities. Both parties win and the respective site visitors who can find sites that can generate their interest. Sponsored Link Presentation: Some specialized advertising companies can buy links. It is a way of paying to enjoy the PageRank of a site. Type: What's great is that it is possible to use the anchor of their choice on the page of his choice. The downside is that these links have nothing natural. They are often placed in the footer, are not placed in a text and theme can be very different. The price fixed by the advertising depends largely on the PageRank of the site editor. Information: Google has decided to hunt for listings. A site that "prostitute" their PageRank may be penalized. Sponsored post Presentation: Some blogs are very popular and attracts the interest of communication agencies. Tickets sponsored allow bloggers to earn money and the agency to publish an article to be read by a wider audience. Type: This option allows to set up several links are accessed and the content of their choice (videos, photos ...). Sponsored require tickets, however, be of a minimum quality to ensure that regular visitors do not bully the blog advertising and blogger himself. Information: A non-negligible part of bloggers is open to this principle, some even show rates on a special page for advertisers. Do not hesitate to contact the blogger to find out if interested. Guest-blogging Presentation: The guest-blogging is a concept that allows any person to write an article on a blog that is not hers. The blog this article accepts that usually adds a link to the website of the author. Type: This technique allows to obtain at least one link to the homepage of its website and if the item has been thinking it is sometimes possible to establish other links in the content of the article . Information: The guest-blogging provides benefits to both guest bloggers as bloggers hosting. But we should try to ensure that the article written either as Linkbaiting Presentation: Develop a campaign Linkbaiting is to create content high value added, to obtain it naturally links. Type: This technique has a strong potential for referencing. If the technique is successful, a high intake of link to the page content will be made. Information: Think to establish appropriate links to sculpt PageRank will happen on this page. Summary This summary highlights the main advantages and disadvantages of the solutions discussed. The data in this table are very concerning. This little varied widely depending on quality and popularity of the site. If you liked the post you can you can use Bookmarks Thank you for your indulgence for my English (If a moderator wants to correct some big mistake in English, thanks you!) This post is offered by L'Annuaire Netwee, thank you for reading.
Nice post! External factors are due to SEOmoz extremely important and can do wonders for your Google SERP rankings.