getting friends and fans on facebook is easy, but if you are lacking in having these people subscribing to your page nothing much will come of your marketing efforts. To get your connections to start subscribing to your page, is pretty tricky, but its possible. ask yourself, what is your page focused on do you have a good service or product are you using the hard to find services to get people to subscribe now make sure you talk about just that topic, service and or products on your page. remain professional (make a fb app) then promote promote promote. the internet has endless tools for you to get subscribers but finding out which ones are the best and most reliable can be tough. to get around this google offers free services which allows the corporate businesses to get subscribers on any social media network. you can search for this in googles development section
This is very good idea, yes we need to promote without looking like a spammer. In my view its ok to pay for followers if you really dig that.