Came across this interesting article that shows you how you can tweak your Google Analytics account and get information on the exact keywords surfers used to trigger your Google Adwords ad in Google search engine. Based on the keywords you can use them to optimise your site or even use them in the adwords campaigns Here is the site http://www.semvironment.com/nude-adwords-keyword-data-exposed-with-google-analytics/
Seen something like this before, but if you use StatCounter and use the {keyword} tag in the destination URL, both pieces of information can be found out that way. Statcounter shows you what the search string was, and the {keyword} tag, tells you which broad matched keyword in your account was triggered.
Hi there! I wrote something like this as well a while ago on my adwords related website. This tweak is incredibly useful and show you what kind of silly unrelated queries adwords keywords can show your ads for! The only problem i got was to match ecommerce data to these actual search queries within Analytics. But anyway the most important is to always creating a new profile when testing or willing to analyse analytics data a different way. BR
One of the function of the stats is to give feedback to the webmasters. Therefore webmasters can adjust their site according to the stats reports. Webmaster of course rely on keywords and traffic source of stats report.
from the stats i saw that someone typing the word "train" as part of the keyword combination triggers my ad..so i will have to use the word train as a negative keyword