At the moment, not everyone can get their Google Plus Vanity URL. Google is still slowly rolling out these special custom URLs in waves, so it is unclear when exactly regular businesses can get them. However, you can make yourself eligible for Google Plus’ new initiative “Google+ Direct Connect". To make your page eligible for GDC you must provide a link between your Google+ Page and your website. You can do this by adding and verifying your website on the about section of your profile. A verified checkmark will display next to your website link. Good Luck Source: Nick Steeves
Yes I like this recent change of Google plus. It allows us to get a custom url which will increase our self-branding more quickly.
Out of the pages I have, The ones with verified postal address for google places got the invite first.
Custom URL Google + is now Free, but google it's trying to pay the service. But now i make my google+ account custom URL, in future do i pay this service?
I think it has two more restrictions to claim vanity URL. Your page should have at least ten followers and it is one month old.
You can use Topl.us. I've used this service lor a long time. In addition, there're tons of similar services outside!
I have been gone through the tough period of getting the promotion of the G+ page because of the Lack of brandness in the page which i like to promote. The vanity url can be useful for brand to establish themselves in the market of social traffic. Google have to compete with facebook then they must roll out this. Small business owner are getting difficult for getting this make this easy for them Google. Profile pages also required the same as it is easy to remember whom we are connecting. I got my personal G+ url with a good name.
As far i know to get Google+ page custom Url you have to need minimum 1000 followers . Get verified is also essential and it is not very hard.
That's not like that. I've got much less, but my Google Plus URL is custom. You shall get all the necessary instructions from Google.
You are wrong i think it not necessary to have 1000 followers for the custom url. For large business google give them fast while for medium and small business or other they petty take some time to give.