Hello, I am testing a local campaign. 1 miles around a city center. Is Google Adwords accurate ? Will I really get visitors only from the area selected ? Thank in advance
Yea that work well especially if you targeting metropolitan area narrowing your target to specific niche, I think this will help you more on this; http://salesstrategy.wordpress.com/2007/02/09/google-adword-geo-targeting/
Yes targeting a very populated region for a specific niche. I am targeting Paris suburbs (France). My plan is to target cities around Paris but no one inside Paris. I currently running a test.
My test is finished. The conclusion : it is pretty accurate but not so much. For example, when I select Paris (France), I am getting also visitors from cities at 10 km around. So as suggested by the macG's video, you should add your city name in the title of your ads to get better results.