just played with www.geoseo.com tool ... and what i found is that ... google.com rank only on #15 in google.ru , google.ru rank #1 there so there is a huge difference ... google.com ranks on #1 in most search engines ... but in it's own .ru TLD rank only #15 ... http://www.google.ru/search?hl=ru&q=google&btnG=Поиск+в+Google&lr=&aq=f just asking myself how seo will soon go ... hmm , maybe we will very soon got complete different SERPs in all TLDs