Hi, I understand that server location is a big factor for search engines when they decide how high you should rank in search results for a specific country. The funny thing is I am getting more search traffic from country where I am based but not the country of the server (US) There are also a lot of US content but the UK search traffic is still far higher than US. I am not doing anything that is UK specific. Does anyone have any expertise on geography factor in SEO?
It starts with the domain. Country-specific TLD's are always considered first with geo-targeting. Beyond that, if you have not used Google Webmaster Tools to specify the geographical location that your site should be targeted to, Google will rely on: