I'm helping a friend's local office cleaning business. For them to target users in their area, should they: 1) Put all locations in the keywords (and set up ad groups for each location) 2) Focus on their services, leave locations out of keywords (and then geographically target) 3) Both the location in the keyword and geographic targeting in settings 4) Something else? Thanks Jim
every case is different you should try all these, one technique each time. But... keep in mind that Adwords targeting isn't quite there, especially outside the US
Go with option 2, since their service offering is limited to one city, you can add just one location (City) to the target. Make sure you add negative keywords such as "residential" or "house" if they only provide services to commercial buildings.
I'd try both. Start a campaign with geo-targeting and start a campaign without geo-targeting, but with location-based keywords. If you want to play safe, start with a campaign with geo-targeting. If it works, it works. If it doesn't try option #1.
1) He should set geographical location of desire area in settings options. 2) Focus on broad match or phrase match options and leave location because it will take care automatically.