I want to set up some geo targeting for my eBay stores to show Australian, UK, or USA auctions depending on the visitor's location. Since most of my traffic comes from Google, I'm currently using a dumb (but kinda clever) method of checking the referrer and looking for .com.au or .co.uk. Although this works really well, it obviously isn't ideal, and it doesn't do anything if people have referral blocking enabled. If you are using IP geo targeting - is it accurate enough? Are there any other options?
I started forwarding clicks to country specific, based on visitors IP, eBay sites couple weeks ago. I do see some sales coming from those sites, nothing major. It also doesn't help that sites other than .com and .ca pay much less commission or have fixed payout like .29 cents per bid on .fr with no repeats.
What I do is a geoIP web service - just pass them an IP and they pass you back a country code. I like the idea much better than having to set up a database and perform updates. I then redirect them to a portion of my site that is country based. It really makes a difference since you wouldnt make any money off of them if you just send them to eBay USA.