would a geo targeted campaign positevely impact my quality score? e.g target England or Scotland and not only UK. thanks
Im not sure but if your website is specific to one of the regions maybe it would help because of the relevancy, taking the other factors into account too of course. Im guessing though
it can be very worthwhile IF you have good ideas for custom ad text for those countries. you might also want to pay more for visitors from one country than another, if you find that they spend more money at your site. This is quite common.