Hello all, I'm new to Google Adwords and I was assign to research on the advantage of creating a GEO campaign. My The company where I work, bids on top placement for key words like (commercial loan) but also comes up when you search "Miami commercial loan". Not on the top positions, but around position 5 on the right side of the sponsor links. My question is this: Is it worth to buy key words like: commercial loan Miami commercial loan Tampa commercial loan los angeles To have top positions? If any of you know the answer or can refer me to a guide where I can learn more about it, I would appreciate it very much! PS: I know it would be worth it to have this campaign but…. Do any of you have a strategy on this kind of campaign?
I think it would be worth to use those keywords as well such as 'Commercial Loan New York', 'Commercial Loan Los Angeles', etc. as these keywords would still get a lot of traffic as well and they are more targetted than just 'Commercial Loan' so there should be a better CTR as well. You could create many different campaigns and for each target the locations but really I don't think theres a need to use it unless you only offer loans for people in specific states otherwise you could just target Americans .
You can do Geo-targeting in 2 ways. 1. Adwords has what it calls region/country targeting that lets you select the area where you want your ad to appear. I've never used this feature so I can't tell you what the impact on traffic is or whether you are limited to selecting a single area. From the end-user perspective, this is more useful, but it boils down to - is this your target market? 2. You can run an adgroup for the area-specific keywords as in your Miami, Tampa and Los Angeles example, but if you're already showing at 5th position, you may not need to spend the extra money for these keywords. The number 1 position doesn't necessarily get you a better CTR. I would watch this and tweak only to accommodate an adverse change. On the other hand, if you're converting well from the regionalized traffic, then go for it. One of the best guides for Adwords continues to be Perry Marshall's Definitive Guide to Google Adwords.