The Genesis Framework (Theme) & OptimizePress (Plugin) combination is officially a favorite for many internet marketers. Post: OptimizePress – Does It Live Up to the Hype? Genesis is a flexible theme with an array of child themes you can use to get the perfect look you want. To make it into a marketing machine, OptimizePress (as a plugin) brings to the table its ability to create landing pages, membership sites & sales funnels with ease. It is kind of the “Batman-Robin” combination. Credit: Salt Lake Comic Con If you’re familiar with OptimizePress, you’ll know that OP creates its own type of pages that doesn’t use the page template from the parent theme (in this case Genesis). When you insert a piece of tracking code into Genesis’s settings, it’ll only track pages/posts created via Genesis’s templates (the same applies for OptimizePress). Note: Always place the analytics/tracking code in the page header. As such, you’ll have to insert the same tracking code twice; one in Genesis & the other in OP: Post: Start Tracking with Google Analytics 1. Genesis Framework Genesis -> Theme Settings 2. OptimizePress OptimizePress -> Dashboard -> Analytics and Tracking The reply from Genesis’s support: “Yes, you’ll need to insert the GA code separately for each of your two page types. OptimizePress landing pages such as http://marketingwithalvin.com/free-wso-how-i-made-48832-roi-in-2-days/ do not make use of Genesis, so you’ll need to insert the GA tracking code in the OptimizePress settings. All of your other pages will be displayed by Genesis, which adds any scripts you put in Genesis > Theme Settings > Header Scripts” Original Post: http://marketingwithalvin.com/add-tracking-genesis-framework-optimizepress/ Just my 2 cents. AL