Hello, I was wondering if I'm shooting for a generic keyword like "bus" and get on the top of google for it, then if somebody puts in types in google a state name and then "bus" would I still be on the top of google for that keyword?
No, the person who optimised for "-name-of-the-state- bus" will be first. example: Web design on google.co.uk http://www.google.co.uk/search?q=we...t&rls=FlockInc.:en-US:official&client=firefox Web Design London on Google.co.uk http://www.google.co.uk/search?q=we...t&rls=FlockInc.:en-US:official&client=firefox
What Sunlust said is basically right. On the other hand, if you manage to get good rankings for a generic keyword like 'bus', it would be quite easy to then target 'x bus'. Your domain would already have a strong link profile and would likely only need a few links with 'x bus' as the anchor text to rank well for it.
True, if you can score for the broad term then any "long tails" you add will get to the top of rankings with little work, mostly just solid on-page optimization.. From my experience if you score for "Bus" you can easily score for "nyc bus" "bus trips" "bus travel" and so on...
I've done exactly that. The above responses are right on target; the website w/ the more specific targeting for something like NYC bus would outrank the website for bus.....for searches for NYC bus. The other comments are spot on also. Rank high for bus....and getting high rankings for NYC bus will be dramatically easier.