Hi there, I have a rather ambitious project in development giving away 1 million free cups of coffee in one weekend in Nov, see the website 1weekend1millionfreecoffees.co.uk for more info. I think the key factor to this events success is in building up hype and getting people to join the facebook group and follow the event on twitter so it will spread quickly, cheaply. I was just looking for ideas on how to generate this hype and how to tget people onto fb and twitter so that news of the event can spread virally? Any ideas would be greatly appreciated ;-)
He needs ideas and he want to spread the word about his program...and the reason can be marketing something else...
Twitter and flyers around the area you will be giving away free coffee. I would also have a giant Facebook event as well. It will be tough, but might be doable.