1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.
  2. Better Analytics for WordPress Get It Free

General Tips On How To Properly Buy Or Sell A Website

Discussion in 'General Marketing' started by Dekker, Jan 5, 2006.

Thread Status:
Not open for further replies.
  1. #1
    Selling

    Do: Do give a URL to the website that you are selling. If you're afraid of a person stealing your content or whatever. That's going to happen anyways, and the person is buying your website because they themselves don't want to do it. Not giving a URL makes you look seedy.

    Do: Give point form summarizations of what your website does. No need for a 1000 word essay. People don't read.

    Do: Give an auction end date, or a BIN. If you don't, it's just obvious you want the most money possible. Which isn't wrong, but doesn't come across well.

    Do: Give statistics about the income. Take a screen shot (Blurring out things that are against TOS of course) and of course provide long term income. At least 4 months, if your website is newer than that, give as much information as you can (i.e. the day that you added monetization)

    Do: Give statistics about the traffic. Provide a link to your stats generation page. Or a screen shot. Again, as much information as possible

    Don't: Get angry with people if they start questioning things such as, where your content is from, is it copyrighted? Do you have full copyrights? If you can't answer these questions, just hope that your buyer is really stupid.

    Don't: Spam the forums to get the required number of posts. People do check your history before purchasing.

    Buying

    Do: Check other websites such as Sitepoint or WebMasterWorld or some of the other trading forums. Chances are you'll find the exact same listing. Read it, if it didn't sell on another forum, there's more than likely a reason why.

    Do: Check this person's history. How much reputation do they have? What are their last 20 posts like?

    Do: Check the site statistics. Go on to Alexa, what's the ranking? Is the website indexed in Google? Does it have cached pages? Is it indexed in MSN? Are there backlinks? What's the PR?

    Do: Check if any of the content is copyrighted, or stolen. Choose some random phrases from the articles or content, then Google it with "quotations". Does it show up on other websites?

    Do: Ask questions.
    How old is the site?
    Was it originally yours?
    Did you buy this site?
    Why are you selling it if so?
    How much traffic do you get?
    How much traffic do you get from the US?
    What scripts is it running?
    Do I need a license for these scripts?
    Do I need to install GD Library, MySQL, Image Magick, etc?
    Is it your script?
    Will I have full copyright to the scripts and content if I buy it?
    Is this content unique?
    How much does your hosting cost?
    How much resources does it use?
    What's the income?
    What's the income for the past 4 months?
    What ad networks do you use?
    Do you have a Google Adsene account? Where you banned?
    Will you help me set it up?
    etc, etc

    The buyer should be able to ask as many questions, stupid or otherwise. If the seller can't answer these honestly, or without hesitation. Take note.

    Good luck!
     
    Dekker, Jan 5, 2006 IP
    e10, mcfox, SEbasic and 17 others like this.
  2. tesla

    tesla Well-Known Member

    Messages:
    2,834
    Likes Received:
    153
    Best Answers:
    0
    Trophy Points:
    153
    #2
    When I read that line I starting laughing. Everything you say is on target though. I'll have to keep those guidelines in mind. :)
     
    tesla, Jan 5, 2006 IP
    ryan_uk and guerilla like this.
  3. Crazy_Rob

    Crazy_Rob I seen't it!

    Messages:
    13,155
    Likes Received:
    1,366
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Nice thread, SVZ.

    Pretty much everything you mentioned is common sense.

    People who practice your "dont's" are typically hiding something or aren't worth doing business with.

    Any general tips on contracts/agreements would probably help some people too. :D
     
    Crazy_Rob, Jan 5, 2006 IP
    Mehdi.b likes this.
  4. Dekker

    Dekker Peon

    Messages:
    4,185
    Likes Received:
    286
    Best Answers:
    0
    Trophy Points:
    0
    #4
    thanks

    and another one

    use freaking spell check!!!

    would you buy microsoft wnidows XP?
     
    Dekker, Jan 5, 2006 IP
  5. Mister Tut

    Mister Tut Guest

    Messages:
    837
    Likes Received:
    42
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Seller: Don't make guarantees of future earnings.

    Buyer: Don't assume past performance (hits, ad revenue, PR, affiliate sales etc) guarantees future performance, (even though it may be a strong indicator)

    Thinking of a certain other (rather lurid) thread running at the moment where both parties are feeling wronged.
     
    Mister Tut, Jan 5, 2006 IP
  6. n0other

    n0other Peon

    Messages:
    146
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Here is the most important points for the seller to remember IMO:

    Don't lie, don't cheat, AND DON'T try to value your site based on the 'potential'.

    Anouncing a BIN in the first post is a bad idea indeed. If no one is interested in your site after a while, you should reduce the BIN, if there is no BIN, you reduce the starting BID, having the same BIN in mind.

    An excellent thread I must say!
     
    n0other, Jan 6, 2006 IP
  7. Dekker

    Dekker Peon

    Messages:
    4,185
    Likes Received:
    286
    Best Answers:
    0
    Trophy Points:
    0
    #7
    abide by my RULES!!!!!!!!!!!!!!! :p
     
    Dekker, Jan 27, 2006 IP
  8. Cutter

    Cutter Peon

    Messages:
    152
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #8
    One of the most important things: where is the traffic coming from?

    I'll take a site earning $1,000 a month from diversified traffic from one earning $5,000 from two MSN keywords any day.
     
    Cutter, Feb 3, 2006 IP
  9. sarahk

    sarahk iTamer Staff

    Messages:
    18,937
    Likes Received:
    2,262
    Best Answers:
    55
    Trophy Points:
    615
    #9
    I didn't see this originally but it's a great post. Thanks Dekker. It's now stuck!
     
    sarahk, Feb 13, 2007 IP
  10. GeorgeB.

    GeorgeB. Notable Member

    Messages:
    5,697
    Likes Received:
    288
    Best Answers:
    0
    Trophy Points:
    280
    #10
    People use this tactic all the time to get free bumps on their thread.

    Others use it because they have something to hide.

    Either way, I still don't understand why it's even allowed here.

    The fact that they can use tinyurl means there really is no reason to hide it. I mean you're putting the site up for PUBLIC SALE!
     
    GeorgeB., Feb 13, 2007 IP
    smileysteve likes this.
  11. Nicks

    Nicks Banned

    Messages:
    832
    Likes Received:
    59
    Best Answers:
    0
    Trophy Points:
    0
    #11
    Nice info Dekker, though we know most of it, still it will be very much helpful, specially for newbies.
     
    Nicks, Feb 13, 2007 IP
  12. FFMG

    FFMG Well-Known Member

    Messages:
    1,093
    Likes Received:
    40
    Best Answers:
    0
    Trophy Points:
    110
    #12
    Hear, hear!

    Mods should not allow such posts.
    Maybe would should start a petition of sort to make it compulsory to have a minimum amount of info listed in the thread, (url/start price/bin/end date).

    FFMG
     
    FFMG, Feb 13, 2007 IP
  13. Rian

    Rian Well-Known Member

    Messages:
    1,763
    Likes Received:
    48
    Best Answers:
    0
    Trophy Points:
    125
    #13
    Dekker, all is fine, but in certain circumstances where a high profile website is for sale, I would not want the posts in this forum to show up in search engine results. Therefore I would prefer not to post the URL in any post.

    DP is a strong indexed website and listing a site here will definately end up in many search engine results.

    If this does become a necesity no more high profile websites will be sold here and this forum will loose out on a niche market. I will definately not list a high profile website for sale and have "Website For Sale" advertised in search engine results.

    I have no problem with smaller websites though, but there are exceptions.
     
    Rian, Feb 14, 2007 IP
    LFisher likes this.
  14. Edmunds

    Edmunds Peon

    Messages:
    136
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #14
    A sales thread of a site I put up for sale 9 months ago on DP now ranks #9 on Google for its main keywords. At one point it used to be #3. That taught me a lesson - if you have anything worth more than four figures to sell, simply mention the website's category, income, and the price you want, and deal with the rest in PMs.
     
    Edmunds, Feb 14, 2007 IP
  15. worksense

    worksense Peon

    Messages:
    7
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #15
    Hm,
    I've been in forums for not such a long time,but it's good to see all these advices in one post.
    I see that I can take really good stuff here now.


    Thank you Derrek!



    Best Regards,
    Pavlina Rossini
     
    worksense, Feb 14, 2007 IP
  16. tasari

    tasari Peon

    Messages:
    800
    Likes Received:
    11
    Best Answers:
    0
    Trophy Points:
    0
    #16
    I agree 100 % !!! Bumping should not be allowed. Moderator could delete that specific post or even give warning if persisting ;-)

    Maybe posts should disappear after 3 weeks or put [CLOSED] or [RELISTED] behind it...

    Just my 2 cents...
     
    tasari, Feb 14, 2007 IP
  17. FFMG

    FFMG Well-Known Member

    Messages:
    1,093
    Likes Received:
    40
    Best Answers:
    0
    Trophy Points:
    110
    #17
    Maybe there should be a 'members only' section, where you must be a member to _view_ that forum, (or you could ask for a thread to be 'members only when you create it).
    That would, indirectly, prevent any bots from finding the thread as they are not member as far as I know :).

    I understand that DP wants to have the site indexed, that is why only a sub-section would be 'members only'.

    FFMG
     
    FFMG, Feb 14, 2007 IP
  18. Rian

    Rian Well-Known Member

    Messages:
    1,763
    Likes Received:
    48
    Best Answers:
    0
    Trophy Points:
    125
    #18
    I would love to hear from any of the site's admins regarding the matter of mentioning the URL's of websites in public.

    I would hate to list a website in future and not mention the URL, but in the same sentence I need to sell the sites. It will just be a matter of here or elsewhere. I would also hate to see the good sites go elsewhere and buyers on DP punished.

    And yes it is true about your google search results, I learnt the same thing from DP.
     
    Rian, Feb 14, 2007 IP
  19. boxer126

    boxer126 Active Member

    Messages:
    877
    Likes Received:
    25
    Best Answers:
    0
    Trophy Points:
    70
    #19
    I've got a site earning $1,800/mo. with diversified traffic. If you have a site earning $5,000/mo. from two MSN keywords, I will gladly trade. Let me know.....:p

    Anyway, nice thread. A lot of good points.

    -boxer126
     
    boxer126, Feb 14, 2007 IP
    NewTier likes this.
  20. Rian

    Rian Well-Known Member

    Messages:
    1,763
    Likes Received:
    48
    Best Answers:
    0
    Trophy Points:
    125
    #20
    I agree with you FFMG. Maybe a private forum will do, where those who want access can be given.

    I understand about DP being indexed and have no problems with this. For this reason high profile site's URL's was not mentioned in posts.

    If they want it to be mentioned then there has to be a private forum, if not, they must allow to continue as normal.
     
    Rian, Feb 14, 2007 IP
Thread Status:
Not open for further replies.