What are the best options for email marketing? Are the online companies like constantcontact.com worth the time and money? Are there any programs that are worth it? Are there things to avoid to minimize being listed as a spammer? I am pretty new to the subject and am open to all suggestions along with the good and bad experiences you have had with email marketing. Thanks!
I use Aweber for all mine. http://www.aweber.com/ Double opt in and including unsubscribe links on all emails sent out helps you to protect yourself from spam complaints. I personally have used many other companies but I find aweber the best for myself (it could be different for others for sure) With list building...build your own and have the patience to do it..
I agree with AnaB for Aweber. That is what I use also. If you are looking at buying leads I heard that Oppseekers is pretty good. I just started using them myself so I can't give you any statistics on it yet. All the best, Lynn
Constant contact is supposed to be good, we're currently using Bronto, which is essectially the same service but more expensive - it seems like too much of a hassle to change at the moment! The benefit of using them is that you don't have to worry about upsetting your host or ISP by sending bulk main, and that you do send isn't tagged as spam. Both service proactively make sure your lists are opt-in and an unsubscribe link is available and adhered to. You list or email was obviously of poor quality then. Email marketing can offer fantastic returns if used correctly.
http://www.marketingexperiments.com/email-marketing-strategy/impact-spam-email.html Read it, a great article.