Why don't you show the geos of your traffic as well. You guys should stop showing only the part you like. Also... the "Total Conversions" from 456k impressions is 0... Better said... what would you expect?
450k and no conversions. looks to me like generated traffic. Even if the traffic was from exchange or incent traffic(paid to) some conversions need to be seen there.
If you really wanted the answer wouldn't you reach out to support and find out? No. Certain geo's on this persons account are doing $0.05+ the issue comes down to the risk associated to the account which I will explain. See we are an RTB Platform, 100% CPM based. So we don't run performance campaigns, although it is a reporting factor in helping advertisers evaluate bid value. Risk Association. So being RTB Based, most of our advertisers operate off of white lists which they choose to bid on. Account Managers reach out to the advertisers to push new publisher sites on to whitelists. Advertisers then review the site, and choose if they see value in bidding on it. Just because you have a site with some traffic does not make the site or the traffic valuable. Advertisers will review sites for many of the same things our compliance team does while considering extra factors which are relative to their respective needs. So an advertiser will look at site design, will look at alexa rank, will look at social engagement, will look at other ranks like quantcast - comscore etc, will look at and assess viability for their campaign as well as ROI, and will always look at and assess the pages which their ads will be shown on. Since it has been made a public issue, allow me to publicly explain where there are issues with this Acct. -Design. -Alexa is 16,307,254 QuantCast is unknown/nonexistent, and ComScore is unknown/nonexistent. -No Signs of social engagement (Social Networking etc). -There is no access to pages beyond the home page. You have to login to see other pages. Advertisers do not sign up for games, and other subscriptions in order to see where there ads are being placed. -How viable is it for an advertiser to bid on this inventory when there is a 0.02% CTR (AVERAGE) and for the month of october there are 358,504 Impressions with 17 clicks and a 0.005% CTR. What exactly does an advertiser get out of buying inventory like that? Unfortunately we don't operate a non-profit donation network. Most people like to exclude the important details. Great Advice, but if people knew better they would reach out to support and get the correct answers directly from us - considering we provide 24/7 support via phone, email, and live operators on site; I would say there are ZERO excuses to not have asked us at least once / first. What it boils down to is, when the traffic is on a site which is a game with only a handful of active players and every time there is an action in the game, a new page is loaded thus a new impression, Low Amount of Uniques + High Amount of Impressions + Low Amount of Engagement + High Frequency = Low Quality. I have a question of my own, how is it possible to have a 16+ Million Alexa and 358,504 Impressions as of the 9th of october with 17 clicks AKA Such a low 0.005% CTR. Almost as important, how is it that a 16+ Million Alexa is on track to average 1,234,847 Million Impressions this month with an average CTR of 0.005%? (I know the answers to these questions but I find beauty in asking)