How would be the best way to gaining friends or fans on facebook for my exercise website? Also how would I increase my traffic from facebook? www . lightningstrength . com is the site in case it might help the post.
Do a business fan page, put lots of material of value on it, keep it up to date, encourage interaction. Have links to your website. Drive traffic to it using a Facebook ad that targets your niche. They are not expensive and you don't have to run them all the time. There are lots of other things you can do to drive traffic eg. articles, videos... I will give more info if you like
Twiends will not provide you with quality likes. You should make an attractive welcome tab and promise your fans of something of value then keep them updated with high quality content. Don't forget to market your page from time to time.
Twiend is quite something nice for building better credentials, however, people unlike you right after they like you, kinda need to make double the effort for what you will be expecting.