GA Goal Completion Rate 46.48%, Goal Abandonment Funnels 20.11% - why not 100% total?

Discussion in 'Google Analytics' started by EricLaszlo, Feb 23, 2010.

  1. #1
    Hi, folks –


    Two of the goals reports in GA do not make any sense to me relative to each other.

    Using one of my goals as an example, the Goal Completion Rate as indicated at the bottom of the Funnel Visualization report is 46.48%, but Goal Abandonment Funnels report for this same goal indicates 20.11%. There’s this same kind of discrepancy for my other goals as well. Why don't these add up to 100%?

    What am I missing here?

    (I believe I only really need the Goal Abandonment Funnel report to see how different segments are faring on my funnels, since segmentation is not available on Funnel Visualization.)



    TIA
     
    EricLaszlo, Feb 23, 2010 IP